The Daughters by Joanna Margaret, book cover
Gothic · Folk Horror · 2026

The Daughters

by Joanna Margaret

The witch trials ended centuries ago. The disappearances did not.

Read it before autumn steals your evenings

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The Screening Room

The Daughters, in thirty seconds

An original Curatsy trailer, inspired by the book.

Some towns bury their history. This one keeps handing it back, one missing person at a time. Joanna Margaret's second novel opens on the premise that the past is not a closed file so much as a locked room with a draft coming from under the door.

What it's about

A grieving archivist takes a post in a small town with a long memory, the kind of place where the church records go back further than anyone alive wants to admit. She is there to sort centuries of paper. What she finds instead is a pattern: the town's old witch-trial history rhyming, uncomfortably, with a string of recent disappearances that no one local seems eager to discuss.

The hook does the heavy lifting and it earns it. The trials ended long ago. The vanishings did not. Margaret braids the two threads together so that the archive stops feeling like a research problem and starts feeling like a warning. It sits at the seam where gothic meets folk horror: cold stone interiors on one side, something older and greener waiting past the treeline on the other.

Why everyone's talking about it

The buzz here is about mood more than jump scares. Readers who love a slow build, a heroine whose grief makes her reckless in useful ways and a landscape that behaves like a character will find a lot to sink into. It is being talked up by the crowd that keeps folk horror alive between the big theatrical releases, the people who quote Shirley Jackson in their book club chats and mean it.

Who should skip it: anyone who wants their horror fast, loud and resolved by page thirty. This is a novel that trusts dread to do its work quietly, so if ambiguity annoys you rather than haunts you, this will test your patience. Margaret is also drawn to research and ritual, which means some chapters move at the pace of someone genuinely reading old ledgers. For the right reader that texture is the point. For the wrong one it will feel like homework.

The verdict, for now

If the archive-as-haunted-house setup makes your shoulders drop in the good way, this is worth clearing an autumn weekend for. If you prefer your scares brisk and your endings tidy, wait for the reviews from readers who share your taste before committing. Either way, maybe read it with the porch light on and maybe do not sort your own family papers for a few days afterward.

Read it if you loved

The Historian by Elizabeth KostovaStarve Acre by Andrew Michael HurleyMidsommar

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